Never Ending Thoughts…

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Martin Luther King Jr. Holiday is the first holiday of the year in United States. It’s observed on the third Monday of January each year, which is around the time of King’s birthday, January 15. You can read more about it here. Being first holiday of the year, for many businesses it brings the chance to once again entice customers and keep their sales going on. In this article I will cover how small businesses can leverage Martin Luther King Jr. Holiday to generate more sales. This is just an introduction to a topic that can be discussed in much more detail and can be covered by taking lot of examples. So feel free to shoot me a mail or reply to this post and keep the conversation live!

Choose the Right Campaign on Martin Luther King Jr. Holiday Weekend

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Since this is not a major holiday, don’t expect people exchanging gifts. So you can leave the gift items out from your Martin Luther King Jr. Holiday Promotion. You should rather focus on items that people would have missed buying during the holiday season.

This holiday comes after most people receive their first paycheck of the year. So many people would want to spend that money in things that are important or things they couldn’t buy during the holidays. So your best bet would be to run promotions on house hold items, perhaps giving away discounts on yearly maintenance subscriptions and so forth.

Choose the Right Time of the Day or Weekend

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Keep in mind that Martin Luther King Jr. Holiday is mostly observed by US Federal employees. It’s not a mandatory holiday, so many businesses are actually open on that day! This means that many people would be actually working on that day and will only be able to come in the evening.

To get maximum results, start the sale on the day before the holiday (that is Sunday) and continue throughout the holiday.

Take logistics Very Seriously!

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Why am I being so direct about it? That’s because as the well known saying goes “First Impression is the Last Impression”. This is probably going to be your first promotion of the year. If you fail to make your customers happy in this first promotion, perhaps due to delivery delays, misleading promotion message, or any other reason, this might become your last chance to promote anything successfully in the whole year! On the other hand, if you do a good job, you can pretty much consider yourself winning a jackpot! Now that the customer is happy he/she is definitely going to check back in on almost all (if not every) weekend/holiday promotion in the coming year. This is your chance to put your best foot in front of new customers, so take all the time to plan it right and make sure your logistics are in place.

By keeping these simple but very important points in mind, you can rest assured your Martin Luther King Jr. Holiday Sale Campaign is going to be successful. But as they say “The Devil is in the Details.”; So feel free to share your thoughts!