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Managers for Small Businesses?

The idea for this article has its roots in Ellisa Brennerman’s article entitled “Small Business Operations Managers Deliver Huge Value”, which explains how operational managers can improve the way the company does businesses. This all makes sense for the reader, but Ellisa targets operational managers in small businesses and firms, not in huger, multinational corporations. Most of the small businesses that are started represent the creation of entrepreneurs. An entrepreneur is the person who does almost all the things in the company in the first few weeks or months till the brand is created and the company has employees that are doing the entire job. The entrepreneur does the calls, talks with clients and suppliers and tries to find a good way to make profit from the business activity.

However, Ellisa is right. Operational managers have their roles and must be employed by small businesses if they want to expand their businesses and be more organized. This idea is really good and it can boost the productivity and sales of the company. So, although “Operations Manager” sounds like a position held in a corporation, it is good to employ these kinds of people in small businesses as well. The firm that has a person in charge with the company’s operations will benefit a lot from the experience and move forward and try to expand the businesses.

We hope that you liked this article posted on our blog. Please read our other articles as well.
Also, feel free to comment and tell us what do you think: Is it OK for small firms and companies to employ Operations Managers?

You can read Ellisa Brennerman’s article at: http://www.evancarmichael.com/Small-Business-Consulting/4298/Small-Business-Operations-Managers-Deliver-Huge-Value.html


June 16, 2011 at 9:00 am Comments (0)

The Real Problem with Open Source CRM Solutions

This weekend I spent some time looking at some of the CRM solutions out there. We have personally used zoho and sales force, and while they are paid CRM solutions, and are really quite good, I wanted to try out some of the good open source and free CRM solutions that are available in the market. While there is nothing wrong with zoho and sales force and many other paid solutions out there, there’s something about open source and free solutions that attracts everyone (besides the fact that they are free). That is a) ability to have full control over the solution and customize it which ever way you’d want to; b) no fear of being locked in with a particular vendor or a particular proprietary technology; and c) in house deployment and thus not having to worry about and rely on a third party for the hosting needs.

So when there are so many benefits of an open source and free CRM solution, what makes them not so popular in this market where people are biting by the bit? I think the biggest problem is that most of the open source CRM solutions are written by highly technical folks. And most of the good ones like openCRX, sugarCRM are way too extensive for many people. The value that paid CRM solutions provide is first of they are extremely simple to use. For instance you can get going with zoho or sales force in literally 15 minutes. And if you don’t understand something, simply call up their 1-800 line and you will get the answer for whatever you’d be looking for within 10 minutes. Yes you have to pay for it; As they say “what you get is what you pay for”. In case of openCRX or sugarCRM, you will be at the mercy of 160 page Admin Guide and will be spending 2 days understanding the complex realm based security, multi-database connectivity and other things that you as a sales manager wouldn’t even want to worry about.

So where’s the holy grail then? I think the holy grail is really in coming up with the linux red hat kind of model. Let’s go back in time and see how linux was invented. The core linux operating system is still free and that’s how it was brought into the World. The idea was of a free and extensible operating system that almost anyone could use for almost anything they wanted to. And no doubt it’s a great idea and the Operating System in itself is great too. However, the fact that it was extremely tech centric, red hat spun a business concept around it and provided a full support based model and the concept of “enterprise version” of the linux operating system. Now, you had the liberty of still getting a free open source operating system, but at the same time you had a team of professional technical and business staff who were there to guide you in case you got stuck somewhere. Not even that, red hat went ahead and came up with their pre-packaged versions of the linux Operating System that businesses could simply use out the box.

I think something like this is still missing in the open source CRM solutions. Yes, sugarCRM has had good success coming up with a similar model, but there is still a huge market to conquer. And until the open source CRM providers follow the route that red hat followed years back, I believe companies like sales force, zoho and Microsoft will keep on enjoying the major chunk of the CRM market.

Have you tried any of the open source CRM solutions that you found were extremely simple and worth looking at? Share with us!

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May 16, 2011 at 9:00 am Comments (0)

Do Your Leads Back Off as soon as They See The Invoice?

How many times have you faced the frustration that you think that you spent all the time on earth preaching and teaching and nurturing a lead, everything moves along rather slowly but steadily and after all the back and forth meetings, and calls, and more meeting, after the back forth finalization of the scope of the project, when it comes to the final invoicing the lead backs off! This is one thing that’s unfortunately hard to teach and so I thought I’ll cover my experience on this topic and perhaps get other people’s input on this.

What are the top three reasons that leads would back off at the last moment?

While it’s really hard to pin point the top three reasons because the reasons can be different based on your product, target market and the size of the leads you are following up with. For example a company doing complex B2B sales lead generation for large clients would face much different problems as compared to a company doing the same job for small / single man companies. However, I believe there are still some commonalities so to speak. I believe the top three are:

a) Not being comfortable with the invoicing cycle

The other party might not be comfortable dealing with a very large number. For example if you were pitching for a year long project that would cost say $12000 and you know your client is a small merchant who probably won’t spend more than $2000 per month, you should then send a recurring invoice of $1000 per month for a year instead of sending an invoice with full amount or even 4 invoices because anything above $1000 will most probably scare the client.

b) Unclear and Conflicting information

Many times it would happen that the sales team would pitch a product as extremely simple with very minimal laws and restrictions involved. However when it comes to invoicing the accounts department would send a long list of “fine print” rules which might just confuse the client further because nothing like this was discussed at earlier stages of the engagement. So as a sales person, try to make sure that you know enough about the your state/country laws and won’t fall into any trouble later.

c) Invoice Slapping

To be frank I’m not even sure if that’s the right term because I have come up with this term just as I am writing this article. The concept here is that many times people invoice the client without a prior notice. This can become a deal breaker especially in larger B2B projects. So you have spent days and may be weeks building a relationship with the client. The last thing you want to do is loose all that effort due to one simple mistake – invoicing. So instead of “slapping” the invoice on your client’s face, ask them when they’ll be comfortable paying for the project and create an invoice accordingly.

While there could be many more reasons why a lead would just simply back off, I think the most valuable outcome of that (if you take it that way) is the amount of learning that you will get trying to understand why they backed off at the first place! This will help you improve your lead nurture processes too. What do you think? How has your experience been as far as invoicing the client for the first time goes?


May 13, 2011 at 9:00 am Comments (0)

Open Source Java Based Project Management Tools Review

Project Management can become a horrendous task if you don’t have a good project management process and tools in place. In an effort to find out a good tool for our own company, I started with the obvious choice – Open Source and Free. Most of the good Project Management Tools are still paid and are based on proprietary technology. Since I wanted to start with something really simple and something I can modify and play on my own I resorted to the Open Source and Free Tools market. Furthermore, being familiar with the Java Stack, I wanted to focus on tools that can be easily installed on a Java Stack.

Prerequisites For Me

  1. Open Source and Free Tools Market
  2. Java and MySQL (or similar database) stack
  3. Familiar and Standards based (preferably J2EE) stack

My Selection Critieria

  1. Quick and Easy to install
  2. Easy to understand by a “technical person” given that most of the folks in my team are highly techie.
  3. Something that can be hosted within the Intranet
  4. Easy connectivity with Jira or any other good bug tracking system
  5. Time management and Reporting

My Findings

With these criteria in mind, I resorted to two main products: OpenProj and Plandora. I did evaluate 10 other solutions (including the famous ones like RedMine, Trac, Project HQ, etc.) However my criteria was to really focus on a solution that would plug into our existing J2EE stack much more seamlessly and so we spent quite some time exploring Plandora.

OpenProj pros and cons

OpenProj pretty much gives you a feel of a cut down version of the full blown Microsoft Project. It’s desktop based, but I still considered it in my evaluation just because of the fact it’s so closely similar to Microsoft Project. There are so many people who know Microsoft Project that having a tool something similar cuts down the learning curve a lot. The cons are obviously that it’s not a web based tool. OpenProj does have a hosted solution but we didn’t evaluate that.

Plandora pros and cons

We liked plandora and the concept a lot. The installation wasn’t that straightforward, especially because most of their documentation is in French. The product is extremely exhaustive and has probably more features than any other open source project management tool out there. It’s concept is better than even RedMine; however the place where I believe they fail is the UI. The UI is not very easy to use, throws ugly NullPointerExceptions if you don’t know what you are doing. In a nutshell, I found that we would end up spending more time managing our project road-map on plandora than actually working on the project! I really wish plandora team spends time on the UI and make it more streamlined and user friendly.

For now, I am still deciding if we should spend some time improving plandora UI or give RedMine a closer look, or simply live with OpenProj. What are your experiences?


May 10, 2011 at 9:00 am Comments (0)

Growing Too Quickly – Good or Bad?

Let’s start this month by talking about an interesting question – Is Growing Too Quickly Good or Bad? While it’s obvious that’s not really bad. Everyone would in fact want to have that problem, however it really does become a big problem if you are not prepared for it. Many times growing too quickly has been the reason for companies to fail too! So what are the pros and cons of growing too quickly?

Pros

There are definitely a lot of good things about growing too quickly. You get instant exposure to a larger group. All of a sudden you are competing against the big boys in your market vertical and that helps you get in touch with really experienced people in your business, partner up with them and take your company to the next level. Growing too quickly helps get more leads much faster. So your sales pipeline will be always filled with more business; people will show more trust in your business just because they feel that you have something that people like and that’s why you are growing quickly. If you are looking for VC funding, growing too quickly is the best thing that can happen to your company.

Cons

However there are quite a few issues related to growing too quickly. Many times this can impact your existing customers. Instant staffing crunch can lead to bad quality of service and quickly spread bad name for your company. This would lead people to think that you just created a “fake hype” about something and will in fact turn out to be really negative about your company.

The best way to tackle this situation is to be prepared and be agile. Growing too quickly impacts your business in lot of ways. All of a sudden you’d need lot of new hardware, lot of new processes and might need to put lot of new policies in place. It impacts the way you had been doing business and the way your customers had been working with you. It is your responsibility to make this transition as smooth as possible. One of the ways to do this is to have a team that’s quickly adaptable. Have people in your team who have gone through similar situations and are ready to adapt quickly based on what makes sense. For example roles change very quickly in a growing company. If your staff is too worried about what role they are in and how their day to day job is changing, then you probably need to set right expectations with your staff. Bonuses and transparency has a very big role to play to manage quick growth. Everyone likes quick growth; And you’ll be surprised how happy your staff would be and willing to change just because of the fact that they’ll know what’s going on in the company; why there are so many shuffles, etc. The more transparent you keep your company inside and out, the easy it would be for people to have the right perspective in their minds and actually help you keep a sustained quick growth path for long time!

Have you gone through a quick growth cycle in the past? It would be nice to see what your experience has been! Please feel free to share and educate rest of us!


May 2, 2011 at 9:00 am Comments (0)

Is a Business Plan Necessary for VC Funding?

Every small business starts with a great idea but most of the times a really crappy (if at all) business plan. And there is nothing bad about it. The fact is that in the first two years of your small business, you’ll most probably be just “discovering” your business and will be figuring out the best business model that works. It’s only after one or two years that you’ll have a fairly good idea of how your business is actually going to take shape. This might not be true in every scenario, but is pretty much holds true for technology companies, especially if it’s related to a new concept.

So is a Business Plan absolutely necessary to get VC Funding? I think the answer depends on at what point you are lo0king for funding. One thing is for sure though – you need to have a working prototype and if you have few customers on board then it’s even better! My experience after talking with several VCs has been that it’s not always necessary to have a formal business plan especially when you are at very early stages in your start up. The idea of a business plan is for anyone (not just a VC) to get a quick grasp of what you are trying to do. You don’t have to worry about figuring out if the idea has a potential and what will be the exit strategy etc. All that can be added to the business plan later. In fact VCs have a very good role to play in filling up those parts.

People sometimes get too carried away regarding business plans and not actually spend time on building a prototype and giving life to the concept. Sure if your idea is way too complicated it might not be possible to build a prototype. However, if it is possible, that’s what you should be doing first. I think if you have something great going on and are able to get customers on board, that’s what you need to focus on. A business plan should be a by product of your actual work. You will notice that as your business plan will start taking some shape, you will actually get much more understanding of your business and your vision yourself! However you do need to have “some business” and “some customers” to attract any VC (well… almost any).

So in a nutshell, spend some time actually giving life to your idea and try getting some pilot customers on board. You should worry about a full fledged business plan when you are really ready to take your start up to the next level. Do you agree? What has been your experience?

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April 26, 2011 at 9:00 am Comments (0)

Writing a Winning Bid Proposal

As a sales manager one of the activities that you’d be spending more time on anything (other than making lot of sales calls) is writing a bid proposal. Bid Proposals are like a shot in the dark with lot of unknowns of how the client is going to react when he/she sees the overall bid. Most of the times, as they say, “first impression is the last impression”, works really well when it comes to bid proposals. In this article we will discuss some of the key aspects of writing a winning bid proposal.

Start with an Introductory Note

The proposal must always have a quick introductory note. It should be as simple as 4 lines cover letter. Think of it from the client’s perspective. The client would have probably got 100s of such proposals. They need to be able to quickly identify your contract and put it at the top of the stack. The only best way to do this is to write a very precise opening note or an introductory note that talks about what your intention is as part of the proposal.

I generally use a template that I have perfected over time. It works great for me but then again every business is unique so there’s no point sharing my exact template. What works for me might not work for you. But the concept should and it will. Always have an introductory note in your bid proposal.

The Value of Executive Summary

Many sales managers forget the value that an executive summary provides. If you haven’t written one, you’d only know once you write one! Although an Executive Summary might not always add any direct value to your overall bid proposal, just the act of you spending time on trying to understanding the overall landscape and coming up with a good Executive Summary will give you a very good picture of what the client wants and where he’s coming from. This will help you write a very solid action plan as part of your bid proposal. Keep in mind that you need to be able to convince the client that you have been round the same block a couple of times from where your client is. You need to build a trust that you understand the market and client’s needs. You will only understand this and make your client know about the same by writing a good executive summary.

For small / mid sized projects I try to keep the Executive Summary limited to two or three paragraphs so that they fit in one page. And by “fitting in” I don’t mean playing around with fonts. I use the standard 11pt font with 1.5 line spacing. That makes the proposal very clean and clear. It leaves enough room to be able to clearly highlight important things that I want to call out in my proposal and it gives an overall very clean look.

A Clear Action Plan

Now comes the most important section of your bid proposal. If any section would be discussed over and over again if at all you manage to attract your client by the first two pages is this section. Here you need to clearly call out how you’ll help the client achieve the goals. How much time it would take and how much it would cost. Remember that since this is just a bid proposal and not a final Statement Of Work (SOW), you don’t have to be extremely detailed. However you do need to back your estimates against some legitimate basis. Sometimes it’s based on the overall man power it would take to complete the project, sometimes based on the time and complexity and number of deliverable action items, etc.

Again, in small / mid sized proposals, I try to keep this part within one page. If I do need to take more space I generally attach supporting documents as part of the appendix instead of crushing everything within one page or creating a huge 5-6 page action plan.

You have to keep in mind that the aim of the bid proposal is for you to be able to build a good trust between yourself and the client. You can (and will need to) be as elaborate after the client has talked with you and gone over the proposal. After doing that the base estimates might shift here or there by a bit. That’s almost always understandable. But if you will call out all the details at first, it won’t add much value because the fact is that most bid proposals are written based on very little information from the client. Unless you have all the information, you won’t be able to write a detailed plan anyways, so why spend time assuming too many thing?

The Next Steps Section

This is the last section in my bid proposal. In this section I give some details about how to follow up with me and set up a meeting to go over the bid proposal. The idea here is that you don’t want to leave the bid open ended. You want the other party to show interest and give you a call if they have questions. Remember that people only ask a question if you ask them to ask a question! If you don’t, they will most probably move on. There’s nothing wrong about it. Think of from their perspective. You have to make the proposal as interactive as possible and leave enough information so that the client understands and sees value in your offer but at the same time has some key questions that will help you show case your product or service in more detail. This way you can have an absolute shot of winning the project.

A balanced bid proposal with just enough information is always welcome and liked by the clients; and will most certainly increase your chances of winning the bid because it will set the right stage to start with. Would you like to share what has worked for you?


April 25, 2011 at 9:00 am Comments (0)

Looking Beyond VC Funding

If you are an entrepreneur, or a would be one; this article will almost certainly catch your eye. However, beware, you won’t find any answers to your problems here. One of  the lessons that you will learn (well, if you haven’t yet, only then) is that there are no “packaged solutions” when it comes to bringing an idea to life. What decides whether the idea is great or not, is not you, or your sales team or your customers. It’s pretty much a mix of all of these and “History”. If you are a VC, then this article would make you laugh; well; I hope so…

So let’s get started talking about thinking “beyond VC funding”. After trying to get every-one’s perspective on the topic of VC funding, I spent hours on various VC funding forums on Linked In. I even went to a couple of VC meet ups. Not that I am looking for any funding; but just like any other entrepreneur I was curious to find out if I was in need of funding or not. And believe me, if you haven’t been to one of these meet ups, you certainly should. There is no way you will be able to get a much clear idea about your own business otherwise. The reason is that most of these meet ups are quite intense and extremely business oriented. You will find lot of like minded people. It’s almost as if you are looking into a mirror and there are folks around you, who you might think that they have a crappy idea; but they will be there, trying to sell their idea to the VCs just like you.

Such an exposure opens up the perspective of whether your idea is good enough to be able to attract any-one’s attention? You know it’s great; or so you feel; But is it great enough? You will only be hit by this question when you are around 10 other entrepreneurs.

So let’s step back a bit. Why do we need VC funding at the first place? Let’s look beyond VC funding. Let’s forget about thinking about what VC funding will do to my idea or my current business. Will it help me get more traction, or grow my business, or simply help me bring my idea to life. Those questions have been answered a million times before. So let’s step back a bit and think about the essence of it all.

In essence, you have an idea in mind. It could be a brand new idea and you need to bring it to life from scratch. Or it could be an idea around your existing business. What you need to figure out is that what’s stopping you to achieve that idea. Is it time? Is it resources? Many times, the restriction is just about not being able to meet the right set of people. Sure money can solve most of such problems, but it cannot solve one very important thing; It cannot help you take the right decision. “You” have to come up with the “right decision”. Money can neither help you ask the right question nor find the right answer. It is just one of the mediums to do what you want to do. So think of it that way. Let’s say, in order to bring the idea to life you need a mobile device engineer. So then go look up and find one. You not only need an engineer, but someone who’d believe in your idea. The reason is that this very first team of your company pretty much decides how your company would take shape and grow in future. So you need to spend time finding the right set of people.

Luckly, the whole process of VC funding helps achieve that too. And that’s what you must focus on as much as you must focus on how much money you need to turn your idea into a great implementation that not only helps the society in certain way, it also helps VCs meet their goals.

So use VC funding opportunity to meet the right kind of people that will help you reach where you want to be. Look beyond VC funding.

cheer!

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April 1, 2011 at 9:00 am Comments (0)

The Entrepreneur’s Swiss Army Knife

Entrepreneurs around the World are faced with more challenges than most people are in their day to day lives. Extremely dynamic situations, extremely low funds, extremely hard deadlines, and many more of such constraints are common and something that every entrepreneur has to face without much choice. In this article we will cover some of the key tools that have turned out to be really useful for most of the entrepreneurs out there. If used in coherence, together these tools and techniques act as a life saver swiss army knife for the entrepreneur who’s struggling to prevail in the jungle.

Reliable Website Hosting Vendor

Whether your business is software or Internet related or not, in today’s World, you will most certainly need a website. Your website will not only help you reach out to a much larger audience in lesser time than with any other medium. Your success with your Website depends on how reliable your hosting vendor is. Our suggestion is to go with a dependable hosting vendor. You won’t know all the nuances of working with a Website Hosting Vendor until you actually deal with one. And the fact is that almost every vendor out there has their pros and cons. So you will have to be really diligent and keep evaluating your vendor on all the aspects that you’d need in future. Moving from one vendor to the other becomes really painful task, the later you do it, and the more features you have to migrate, the more painful it becomes. So do a pilot test and test out all the possible features you’d need few months down the line before you sign a long term contract with your hosting vendor.

A Toll Free Business Phone Number

You will very soon realize that you cannot use your personal phone for all the calls you’ll need to handle for your business. Having a Toll Free Business Phone Number is another thing in line that will boost your business more than you can imagine. A Toll Free Number (and even better a “Vanity Number”) adds a kind of surety in the eyes of the caller (or the prospective customer) that you mean “business” and care about the people who call for business purpose.

A PO Box

If you are starting out right from your home or garage like most entrepreneurs do, this is something that you will find really useful to have. There will be many times when you’ll need to receive business mail and it’s always a better to have a PO Box for all such mails. It also helps not only to keep your business mail separate from your personal mails, it also is considered a more professional way to work because the sender knows that he/she sending a business mail to a business PO Box and not to someone’s home address.

A Good Lead Generation System

Once you have come up with a product or a service, the next major step is to actually find customers and sell your product! This is the most important part of your business, hands down. Not being able to find enough customers and traction in time is the most common and most well known reason of why small businesses fail within the first few years of their inception. A good lead generation system is more desperately needed by a company during the start up phase than during any other phase of the company. Especially because you are running with limited funds, you need to be able to find a lead generation vendor that understands the needs and limitations of not only a small business, but a start up business. There are a lot of small businesses out there which have been successfully running for years. They don’t necessarily fall in the category of “start up”. A start up has a bigger challenge at hand. It’s not only small, but also it needs to prove itself out there against all the competition. A good lead generation system will help you find the leads that you need to grow your businesses and will help you leverage all the features provided by the system as you grow, and when you need it.

A Good Advertising System

No matter what kind of business you are in, you will need to find a way to effective and affordable way to advertise it. One of the biggest challenge in this area is that there are just so many ways to advertise that many entrepreneurs fail to choose the right one more often than you can imagine. You can advertise in magazines, yellow pages, you can advertise on radio, advertise on television, you can sponsor events, advertise in conferences, buy pay-per-click advertising on the Internet and so on. The biggest challenge is to understand what kind of business and what kind of market you are in and where your potential customers are. Since you are running on limited funds and are very new to market, you need to find out that particular niche of people who would be interested in trying out your product and not only will they be willing to try out, you need to make sure that you will be able help them out. Remember that these very first set of customers are the ones who will provide good feedback about your business and will help you grow. So a good advertising system for you is the one that helps you not only get exposure at an affordable price, but also helps you reach out to really focused clientele.

If you have ventured into a start up you will most certainly be able to relate to all these things. And more than that, we are sure you’ll have more to share! If so, please do not hesitate and let us know what you used or are still using to grow your start up.

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March 24, 2011 at 9:00 am Comments (0)

Is Social Media Messing With Your Social Life?

Social Media is the most hyped around buzz word of current times. We all know it; We all understand it; And we all are, well at times, upset about it. In this article we will cover some of the nuances that have been introduced by Social Media in our lives and how to make sure that social media doesn’t mess around with your social life.

Problem 1: I spend too much time on Social Media

Ask your friends and family who are using any kind of social media. Ask them how much time do they spend checking their facebook wall or posting some thing on twitter. People are spending way too much time on “social networks” instead of actually “living social”. The reason is the contagious nature of the way any kind of Social Media engulfs the user.

Solution 1.A: Learn about Time Management

One of the best ways to make sure you don’t end up spending too much time on Social Networks is to first see how much spare time you have in a day. What all you want to do. You can come up with a time slot of the day (say during lunch hour) or while on the bus – this is the time you could use to spend on catching up with friends and family via your Social Network. Come up with a time management plan and stick to it.

Solution 1.B: Define your goals properly

Many people go to facebook without any aim. How many times do you go to a mall without any aim? Perhaps once in a while. But not every time! However, if you talk with people, you’ll find most of them don’t have any clue why they actually go on facebook. You don’t need to be on top of all your friends’ activities 24X7! Think of going to facebook just like going to a mall. Define a goal for yourself. Are you there to share something? Are you there to read something specific or read from some specific people in your group? Anything beyond that will be a pass time activity. Not that it’s bad; It’s just that you must know when your goals have been met and either chose to abandon and do something else or keep logged in and pass time (you could probably read a book or watch a movie instead; so you need to find that line where in you say “OK my today’s goals for Social Networking have been met; so let me move on to something else now”).

Solution 1.C: Prioritize your activities

Think from the perspective that what all you used to do when you had time and there was no social network. Come on, it wasn’t way too back in time. You just need to go back a few years back in time and remember what all you used to do. Perhaps call your friends instead of IMing them; watch a movie; read a book; or listen to music? There are lot of important things that your life is filled with but you ignore them in favor of Social Networks. For example, if you were to buy a car, it might make sense to read about the hybrid technology, or a few articles of what are the key differences amongst various models; do some market research, etc. Prioritize your activities and keep Social Networking the bucket of your “last but not the least kind of things”. Keep in mind that all that social media provides you is another way to communicate; nothing more than that; You could do the same with your cell phone, go back in time – with a mail; and go further back in time – actually traveling and meeting people.

Problem 2: If I don’t use it I feel left alone

Many people just go on their preferred social network every day and every hour just because they think that if they won’t do that they will be abandoned by the community as being a non-social person. This fear engulfs them every single minute of the day and they end up messing all other parts of their life just because of this fear.

Solution 2.A: Learn to “not follow” the herd

One of the hardest things to do is “not following” the herd. Try not to be online just because you think all your friends are. You have to really plan out all your activities and keep your focus on all the things you need to do every day. You don’t have to follow your friends and be available just because they are there. And hey, what if they are there because you are! May be they’ll learn from you and start respecting their time too!

Solution 2.B: Keep clear distinction between “real” and “virtual” life

Many people forget that in the end all that any social network does is connect you with your friends. Nothing more. Remember that you don’t have keep your virtual life really glamorous and hyped about over the Social Media; Because if that’s not true in real life, you will very soon be left alone in the Social Media space too. Keep in mind that social media is just another way to communicate with “real” people. So if you will keep good focus on making your “real life” good, your social life will automatically be good.

So here you go. Two simple problems and a few simple solutions to fix them. The sooner you take action, the better it’d be! What do you think?


March 15, 2011 at 9:00 am Comments (0)

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